Vikas Purohit’s New Role at Meta: A Strategic Move for the Indian Market


In a strategic move that has caught the attention of industry insiders and market analysts alike, This appointment is a testament to Purohit’s illustrious career and a clear indication of Meta’s ambitious plans for the Indian market. In this article, we delve deep into Vikas Purohit’s journey, his role at Meta, and the implications of this appointment for the digital advertising landscape in India.

Vikas Purohit: The Journey Begins

Vikas Purohit’s selection as the head of Meta’s strategy for leading advertisers and agency partners in India represents a significant development for the company and the nation’s digital advertising sector. With an illustrious background that includes stints at esteemed brands like Tommy Hilfiger, Reliance Brands Limited, and Amazon Fashion, Vikas carries a rich pool of knowledge and skill to his new position at Meta.

Vikas Purohit: Early Career Insights

As per the announcement,, Purohit’s extensive experience will greatly benefit Meta in his new role. Hailing from India, he completed his B. Tech in Mechanical Engineering from IIT (BHU), Varanasi, and earned a PGDBM from IIM-B. His career trajectory started at Aditya Birla Group as a management trainee and advanced to brand initiatives manager. Subsequent roles at Tommy Hilfiger, Reliance Brands Limited, and Amazon Fashion, followed by his tenure as COO and then CEO of Tata CLiQ, have equipped him with a solid foundation to lead Meta India.

Arun Srinivas, who leads Meta’s advertising business in India, expressed excitement about Vikas joining the team. The news from underscores the strategic insight and innovative mindset that Vikas is expected to contribute. As Meta continues to broaden its footprint in India, Vikas Purohit’s guidance will play a crucial role in driving business expansion, nurturing robust partnerships with advertisers, and molding the digital advertising landscape in the country.

Vikas Purohit: A Trailblazer in the Digital Advertising Space

Vikas Purohit’s career is a testament to his expertise and vision in the digital advertising realm. Before his current role at Meta, Purohit held key positions in various multinational companies, where he was instrumental in driving digital transformation and scaling business operations. His strategic insight and deep understanding of the digital landscape have been pivotal in crafting innovative advertising solutions that resonate with diverse audiences. As, his role is expected to further revolutionize the digital advertising space, particularly in the context of India’s rapidly evolving market dynamics.


From the information provided, it’s clear that Meta is poised to significantly influence India’s tech landscape under the visionary leadership of Vikas Purohit. His unique approach to the digital ecosystem and his enthusiasm for new technologies are set to drive the company forward.

His exemplary track record, leadership capabilities, and strategic insight are evident. Vikas’s knack for driving business growth, building robust partnerships, and achieving results position him as a key figure in the evolution of digital advertising for Meta in India. As he steps into this new role, as highlighted in, all eyes are on Vikas Purohit to see how he will use his experience, expertise, and leadership to propel the company, its partners, and the entire digital advertising landscape in India to new heights.

Looking ahead to 2024, Meta’s prospects in India under Vikas Purohit’s stewardship appear bright. With his guidance, the company is expected to continue its path of innovation and adaptation in the dynamic tech environment.

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